Russ
Rinzler

they/any*

Hello and welcome to my humble web page.

If you’re here, you’re probably interested in my work as a frontend engineer. To give you an idea of myself as a dev:

  1. My work philosophy is greatly informed by my time in San Francisco, particularly as a growth engineer at Slack.
  2. I try to view projects from a holistic perspective. Everything you write will become tech debt. However, I also find that developer pain points usually translate into business costs, and it’s worth addressing them.
  3. Data is great. It’s important to use to measure the success of an initiative or identify what to build next. I believe that giving developers insight into data can be very encouraging.
  4. In the six thinking hats model, I often wear the green hat. Otherwise, I usually swap between the white, red, and yellow hats.
  5. I understand that hiring a multinational team brings about its own challenges. It’s one thing to impose company values onto an internationally diverse team, but it’s another to understand that each person potentially brings a wildly different set of expectations to their working lives.
  6. I highly value empathy and nonviolent communication despite “empathy” being an industry buzzword. Years in the industry have shown me: Computers are easy, people are hard.
  7. Engendering diversity and inclusion is great (and the ethical thing to do), but it usually has to start at the upper levels of a company. It’s also obvious when a company touts D&I for face value. Despite this, there are small things everyone can do to make their work environment just a bit more welcoming.
  8. Transparency: if communication didn’t happen publicly, it didn’t happen. I also find tools for visual communication (like Excalidraw, Mural, Miro etc.) incredibly helpful.
  9. Tech leadership is a great skill that can be exercised by any developer at any level. There’s much more to being a great developer than just coding.
  10. Burnout is a huge issue in this industry, especially for those underrepresented in tech.
  11. I don’t believe that all developers need to be pushed towards the next promotion. What I find more important is developing a culture of psychological safety, self-improvement, and open feedback.
  12. Everyone makes mistakes, myself included. It’s important to have room for that. When something goes awry, it’s usually the process, not the person.

Samples of previous UI work can be provided upon request.

Contact

The best way to reach me at the moment is LinkedIn. I probably won’t answer the phone with an unknown number.

Links

Side Projects